In class today we went over the basics of semiotics and the funcionality of the sign again. We also looked at the seven features of interactive web design, including: User centric design (UCD), simplicity, typography, white-space, layout, colour and conventions. Later on in the day we had a tutorial in how crap macs are and why i want them all to burn in mac hell…. cough, yeh, what i mean is we had a class in which we had to design a button in photoshop and none of the devil macs i used seemed to function… for some reason. so i haven’t actually gotten around to designing a button…. yeh! anti climactic!
Afterwards we wrote a web critique on a web page of our choice, making reference to the interactive web design principles… this i HAVE done… on my perfectly fine WINDOWS computer. ;)
Web page Review

User Centric Design:
www.uci.ie is used to book movie tickets, watch movie trailers, read movie reviews and check up on available movie timetables. This websites audience would mainly consist of teenagers and young adults, the page allows for all types of user though. A user can quickly identify whatever it is they’re looking for, by quickly scanning through the webpage. The links are clear and to the point, allowing easy navigation throughout the website, Because of the simplicity of the design, and the uncluttered look of the page, it is difficult for a user to get lost while using this webpage.
Simplicity:
This website is well presented and very basically displayed, it provides quick effective information and doesn’t weigh itself down with unnecessary details. The colour is used effectively to direct the users vision, it identifies the borders and boundaries of the page and highlights the relevant information, and does not waste time with distracting items or images. The page contains very little non data ink, it’s relies on its content more than other unnecessary items.
Typography:
The website makes use of three type faces, all very similar, all quite clear, sans-serif fonts The larger bold fonts are used classically for the header, whilst the smaller fonts are used for the specific details, and for some of the less relevant links off the webpage. Web page makes use of an excellent user feature allowing the user to enlarge or decrease the entire webpage. Although one could do this on any webpage if they knew how, it just goes to show the sites mass usability for all levels of user.
White-Space:
There are clear margins and borders on display on this webpage. It makes great use of the white-space concept. There is generous and highly visible padding in between the sections of the webpage. To fully view the webpage the user must scroll down, the designers wisely decided not to sacrifice clear design and pleasant layout for a much more cramped look. The white-space is also employed to space out the text effectively, further clarifying the page.
Layout:
This webpage utilizes a classic design to quickly and clearly convey its message. It makes use of a header, footer and three columns. All of the very important details are in the central column, including movie times and a movie trailer application. The left column is used as the navigation bar, whilst the right column is used to book film times. The much smaller size of the two bordering columns helps indicate the greater importance of the central column, where most of the relevant content is on display
Colour:
The webpage makes good use out of a complimentary colour scheme, using yellow and blue, white is used as a third, neutral colour. Different shades of blue and yellow are used to highlight and refine the different sections of the page, light shades of yellow are used to gently highlight the movie information while darker shades of blue are used to increase the impact of the headings. Black is also used for the detail text, against the light yellows and stark white, the black is quite clear.
Conventions:
This site does make use of several conventional design ideas. Firstly the page utilizes the western left to right format. A user menu of links is visible in the left column; thus making this the main navbar with additional, more technical links being displayed atop the header. Hyperlinks within the page are clearly underlined, and any user can identify their purpose as links. Emphasized text is also used, the webpage uses bold text to highlight the importance of the “Book Now” feature. Another convention used is the user sign in bar just below the navbar in the left column, These features are universally recognised throughout the web.




























